Be The Match
Young Adult Creative Platform Concepts
Challenge:
Inspire 18-35 year-old young adults of all backgrounds through a digital-first campaign driving registrations, swab kit returns and falls within the cost per acquisition.
Value Proposition:
The cure is literally in you.
Proof:
You can literally do something about cancer. It’s in your DNA to save someone’s life—medicine can’t cure blood cancer. Right now, the only cure is blood stem cells which only comes from people like you. If you don’t take action right now, patients suffering from life-threatening blood cancers may not have a chance—a cure—and could die. People die without matches. We need more people with rare HLA to help more patients.
Prototype Interactive Video
