CHALLENGE: Create a unique Annual Report experience for CaringBridge that tells the organization's story and inspires users to donate and volunteer, all while introducing a new brand identity 1,700 miles apart.
RESULT: A strong collaboration between the lead designer and the CaringBridge team led to a beautiful, responsive site that captured the new spirit of the brand.
ROLE: Art Director
TEAM: Mary Lou Hidalgo, Juliana Nagan, Craig Gieselman, Mariah Rooney O'Brien
SKETCHES
WIREFRAMES
INITIAL CONCEPTS
FINAL DESIGN
