![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/85d2d5bf1d6369789add5963_rw_1200.jpg?h=8f45d32ce07fee9ff6e5a1d6fb2e6130)
CHALLENGE: Create a unique Annual Report experience for CaringBridge that tells the organization's story and inspires users to donate and volunteer, all while introducing a new brand identity 1,700 miles apart.
RESULT: A strong collaboration between the lead designer and the CaringBridge team led to a beautiful, responsive site that captured the new spirit of the brand.
ROLE: Art Director
TEAM: Mary Lou Hidalgo, Juliana Nagan, Craig Gieselman, Mariah Rooney O'Brien
SKETCHES
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/67d28384afd0c9207e0844af_rw_1200.jpg?h=16010f98876318fbc8b8864c0b1eae86)
WIREFRAMES
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/07b5f57cb0760129390cac58_rw_1200.jpg?h=c058672dc40e19490f5673548522f777)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/d52a4b800cc66b5359e9c188_rw_1200.jpg?h=c42fd3ad6fca69e0ff30298852a3d1a6)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/62f36da26875376890bc8639_rw_1200.jpg?h=345e13b8189b1749b2adb16ec9a8e174)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/3935d14626e80f22f531847a_rw_1200.jpg?h=cd76031994cd65c720bb7035336095c5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/970603367bd8e026a9a46054_rw_1200.jpg?h=94821d6e91c9fff05e45f1b22c07993f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/b98e05f3644307fd6cf48847_rw_1200.jpg?h=9d679c81f93d828a9e46c5231c5b583f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/772958f6b988fd270d0fa74e_rw_1200.jpg?h=a664a0b522400cfbf7c11b300ef696ae)
INITIAL CONCEPTS
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/5655e8a4c79fe23161d43223_rw_1200.jpg?h=d05d43d211f22760d3231ce3a5252f2f)
FINAL DESIGN
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/3ab82e0a8d9084518de4a9e8_rw_1200.png?h=07bdba96134eb03d7ddfb60c1a8fa7d6)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/5771ce569997fc20b265cdc0_rw_1200.png?h=b7d411f0cf319839c1b097168fc24daa)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/33d734924122a9eab1d6e695_rw_1200.png?h=5d3865430dc60e98c57ea56e1f6e62ee)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/87b8f6c7b0e3017396b8929b_rw_1200.png?h=8518648d5b59de1f75f0d78e700dfdd3)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ec3ced0f4b2ade2a1a5463a580669763/f3d27fc3d6ebd89d6ae980c7_rw_1200.png?h=3cd12b16aeb8f11051605b145d36222d)