At the moment journal entry notifications are received, visitors want to easily send messages of support to the authoring family. As mobile adoption surpassed desktop use in 2012, both authors and visitors increasingly interacted with the CaringBridge service on the go, away from the convenience of their keyboards. In addition, the static website, pictured above, was a barrier for mobile interaction. As a result, journaling and guestbook activities decreased, leading to an overall decline in product engagement.
The team used A/B testing and usability testing to compile feedback throughout our iterations to inform final product development.