Weekly Encouragement, Thousands of Shares
CHALLENGE: Once a week, inspire thousands of Facebook fans to deepen their engagement with the CaringBridge brand, without paying to boost the post.
SOLUTION: Create and share one of a kind works of art with messages to uplift and encourage our target audience each Sunday as they rejuvenate and prepare for the week ahead.
OUTCOME: Tremendous increase in engagement, likes and shares on social channels. Over 1,500,000 customers reached.
TEAM: Troy Daniels, Melissa Bear, Kristin Boehm